PinnedWhat I’ve Learned About B2B Marketing from 11 Leaders in B2B SaaS & Tech CompaniesI believe that connecting with experts in your industry and learning from them is still an underused exercise.Feb 22, 2022Feb 22, 2022
2021 is long gone, here is what it taught meAs the procrastinator that I am, I’ve been having this post in draft mode since early January :) So I’m happy I’ve finally set up time…Feb 14, 2022Feb 14, 2022
Published inSTOICA.COHow B2B marketing is evolving in 2022Connecting with top marketing experts in your industry and learning how they approach their marketing strategy is an underused exercise.Feb 14, 2022Feb 14, 2022
Five things I learned that I think make me a better mom and marketerShortly after my son was born, I decided it was time to move from being employed to an entrepreneurial role and, at the same time, switch…Aug 10, 2021Aug 10, 2021
My maternity leave experience and how I owned the decisions I madeWhen our son was born, I made the decision to take a two years break to care for him and focus on my new role. Taking such a long hiatus…Apr 5, 20211Apr 5, 20211
Published inSTOICA.COHow will tech businesses market themselves in 2021?2020 was a challenging year in all aspects, but for most B2B companies it meant that their most important sources of new leads vanished…Feb 1, 2021Feb 1, 2021
What is next in digital advertising?I recently had the chance of speaking at WeLoveDigital Forum in Bucharest, tackling what is next in digital advertising and how brands can…Apr 11, 2016Apr 11, 2016
2014 is long gone — What I’ve learned from it and will carry into 2015Move on, no matter what.Jan 6, 2015Jan 6, 2015
How to get your (cold) e-mails readE-mail is by now the most used channel of communication in the business world and we spend a fair amount of time reading and writing e…Dec 11, 2014Dec 11, 2014